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Gregory Lutz

B2B SaaS product leader with 14+ years of experience scaling platforms and driving revenue in high-growth environments. Well-versed in both 0→1 innovation and enterprise-grade scaling.

LinkedIn Roswell, GA

Fullstory

ATLANTA, GA

Rapidly promoted through four roles of increasing responsibility, culminating in a strategic leadership role reporting to the C-Suite.

Principal Offering Manager (New Venture Lead)

Sep 2023 — Present

  • • 0→1 Product Launch: Defined end-to-end vision for a new offering, growing the business to >$3M ARR in under one year post-launch.
  • • Revenue Impact: Closed >$1M in new bookings while in stealth mode by personally pitching to enterprise customers.
  • • Strategic Pivot: Navigated a critical pivot based on early market feedback to ensure long-term viability.
  • • Commercial Strategy: Developed inaugural pricing and packaging strategy for the new product line.
  • • AI Innovation: Spearheaded Fullstory AI agent (Google Cloud Marketplace), earning 2025 Google Cloud Partner All-star recognition.

Group Product Manager

May 2022 — Sep 2023

  • • Global Expansion: Orchestrated European data center launch, generating >$15M in new ARR within the first two years.
  • • Team Leadership: Hired and managed two full-time PMs; formalized the International Program for global expansion.

Principal Product Manager

Jan 2022 — May 2022

  • • Adoption: Surpassed OKR targets for privacy tooling adoption by 10%.
  • • Innovation: Differentiated Fullstory by shipping the category's first-ever (patent pending) DLP solution.
  • • Operational Excellence: Established standardized company-wide product launch processes.

Senior Product Manager

Sep 2019 — Jan 2022

  • • Market Differentiation: Pioneered "Private-by-Default" approach, responsible for $2.5M in new bookings in first 3 months.
  • • Strategic Defense: Developed PACT (Privacy As a Competitive Trap) roadmap to overcome sales obstacles.
  • • Enterprise Scaling: Drove share of enterprise business from 30% to 60% of total revenue.

Informa (Acquired Penton Media)

2013 — 2019

Managing Director

Jan 2019 — Sep 2019

  • • Investment Strategy: Secured >$1M initial investment after extensive market research to prove viability.
  • • Product Development: Led *CostTrax* software from concept to profitability within 18 months.
  • • GTM Execution: Resourced sales and marketing via recruitment and vendor management.

Director, Product Management & Marketing

Feb 2015 — Sep 2018

  • • Business Turnaround: Rebuild of *EquipmentWatch* led to an 80% increase in new business rate and 14% increase in ACV.
  • • Demand Generation: Increased monthly inbound demo requests by 285%.
  • • Portfolio Management: Launched successful Residuals and Mobile apps while sunsetting legacy products.

Product Manager

Mar 2013 — Feb 2015

  • • Feature Optimization: Shipped features driving a 26% increase in primary adoption behavior.
  • • Workflow Efficiency: Rebuilt internal analyst tools and launched new external API products.

Previous roles: Digital Marketing Associate (2012–2013), Industry Analyst (2012).